More than 58 percent of video plays globally occurred on mobile devices in the third quarter, according to data from Ooyala. This represents the sixth consecutive quarter in which mobile devices accounted for more than 50 percent of all online video starts, with Q3 mobile-video starts growing 11.9 percent versus Q3 2016, the study finds. Moreover, researchers forecast that more than 60 percent of all video plays will be on mobile devices within the first half of 2018.
The use of mobile devices to view long-form video continues to grow dramatically, the report also found. Long-form time-watched grew nearly 77 percent on smartphones and nearly 70 percent for tablets in Q3 2017 versus Q3 2016, while medium-form video consumption continued to decline.
According to other findings, 18-to-49 year old males tend to be the largest adopters of online video via smartphones; video was played on smartphones 4 times more than on tablets — setting a record high in July at 51.1 percent of all plays; mobile accounted for nearly 63 percent of all Q3 sports-video plays, with viewing on smartphones above 50 percent and tablets at 12 percent (PC’s make up 35 percent of plays and connected TVs just less than 3 percent); mobile devices accounted for nearly two-thirds of all viewers of geo-blocked sporting events; smartphones remained the device of choice, attracting more than 51 percent of users. Mobile devices are used by 58 percent of users to view sports online. Smartphones drew the largest segment, more than 46 percent, while tablet users attracted more than 11 percent.